Instead, it focuses on how the material in your book will connect with a certain group of people.

A book press release doesn’t outline your book or go over every part of it. Media outlets aren’t looking to sell your book they are looking to reach their target audiences. Your personal networks and smaller media outlets are going to be more useful for promoting your book to your specific audience.īut if you do decide to spread the word through the media, a newsworthy press release can help get a journalist’s attention. Self-published Authors tend to write for niche audiences, which means that a generic press release sent to large media outlets isn’t the best way to get the word out. Most Authors don’t need to use press releases. Writing a good press release can earn you free press and more visibility. They can copy and paste the relevant points, make a few tweaks, and move on.Ī press release can be a great marketing tool because it helps get media outlets’ attention and gives them talking points about your book. When you write a good press release, the journalist’s job is mostly done for them. Journalists don’t want to have to read your whole book to get to the point. That means your press release should be catchy and informative. If they do write about your book, they often use the release as the basis for their coverage. The job of a press release is to convince journalists that your book is worth writing about. Press releases are brief documents that outline the most important points of your message. What Is a Book Press Release and Why Do You Want One?

Book launch press release sample